Validate an idea
Market, competitors and the riskiest assumption, settled before you build.
- Founders
You start with
I want to start a meal-prep service for shift workers in Austin. Is there a market, who else does it, and what would I charge?
Got it. I'll open threads for Market size, Competitors and Pricing. First question…
What the project does
1Opens threads
Side questions get their own space.
- Market size
- Competitors
- Pricing
- Riskiest assumption
2Settles facts
Decided once, used everywhere.
- Customer
- Hospital and warehouse shift workers
- Competitors
- 4 local, 2 national
- Price range
- $11–14 per meal
- Biggest risk
- Delivery at odd hours
3Builds outputs
Ready to send or publish.
One-page brief
Document
PDFWordCompetitor table
Table
PDFWaitlist page
Web page
Web pageNetlifyVercel
Next time: When you build, the plan starts from what you already found.
More jobs to know what to do next
All jobs- Hear from your customersAsk the right questions, collect the answers, and turn them into three things to change.
- Make a hard callLay out the options, test them against different models, and write down why you chose.
Start with one sentence. Axyen takes it from there.